After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major US equipment manufacturer to the United States, and moved to the United States with his family in 2004. Taking up a position as Director and Chief Instructor at the Frozen Dessert Institute in locations around the country, Steve has trained literally tens of thousands of current and “would be” ice cream business owners (both independent and franchise) in the art of making ice cream and growing a retail and wholesale frozen dessert business.
In fact, Steve has had a hand in opening more than 700 ice cream and frozen dessert retail locations around the world and has worked with such chains as Costco, Whole Foods, Shake Shack, Sandals Resorts, KFC, DQ, Hollywood Casinos and many more on training and/or developing their frozen dessert programs. As an internationally sought after keynote speaker and seminar leader, Steve gives regular workshops, seminars and addresses all around the country at such events as:
*Annual Penn State University Ice Cream Courses *National Ice Cream Retailers Association
*Great Lakes Ice Cream and Fast Food Association *New York International Restaurant Show
*The Mid America Restaurant Expo *The FES show, Sydney Australia
*New England Ice Cream Restaurant Association *SIGEP International Ice Cream Show, Italy
*The National Ice Cream Expo, United Kingdom
Steve is a monthly columnist for the Ice Cream Alliance (UK) magazine and regularly contributes for such publications a, Dessert Professional Magazine, National Ice Cream Retailers Bulletin and others.
As a seasoned presenter on a variety of media platforms, Steve has been featured on radio programs, web based video productions and on television including BBC America and the St Louis CBS morning show, “Great Day St Louis” with weird and wonderful ice cream and frozen dessert creations.
In seeing a void in the online space for ice cream retailers, Steve has developed and founded scoopschool.com, a web based informational resource for the entire ice cream community. With industry interviews, vendor listings, marketing, promotion and recipe ideas, scoopschool.com is unique in its focus towards ice cream professionals.
Scoop School Live is yet another initiative to bring Steve’s frozen dessert industry knowledge and experience to those interested in opening and operating their own frozen dessert business, either wholesale or retail. Scoop School holds regular live classes at its State of the Art facility is St louis Missouri, and also through its online education portal at scoopschool.online. Steve also hosts a daily podcast/videocast at icecream.video dealing with all things ice cream and frozen dessert.
In 2015 Steve authored his first book “From Hopeless to Hero: How to Hire, Train and Motivate Super Employees” which became a Best Seller and No 1 new release on Amazon.com. The associated website http://www.hopelesstohero.com has been assisting employers all over the world in finding, training and motivating their own “super” employees.
Steve’s extensive knowledge of the ice cream and frozen dessert trade, coupled with his Aussie “larrikin” sense of humor makes for great “edu-tainment”, whether in a live seminar, on TV or over the world wide wide web.
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