Back in the day, I constantly heard the industry gurus giving advice on blogs for the resumes. Admittedly, when I provided career coaching back then, I would mention that it could be a tool to get a candidacy to stick out. It made sense at the time: write a blog about your industry (and career) and give prospective employers the opportunity to see your dedication and desire for your work. Put it at the top of their résumé, and make it very easy for your future manager to find and read your content. Now I tell my clients to create and put their podcast on their résumé.
I am not a big fan of blogs, and I rarely will read one. I just don’t have the time. If I sit down and take some time to read, I’d rather get a book and hold it in my hand. I listen to podcasts all the time because I can listen as I move around, and when I am on the go.
Podcasts can, and do, replace blogs, or they can greatly enhance one. Podcasts have a simplicity to them that makes them incredibly effective. I don’t think there is anything wrong with putting a podcast episode inside of a blog, which could just be a transcript of the actual podcast episode. The podcast makes up the content of the blog post. Why not?
On a good résumé, the candidate will place their LinkedIn profile URL with their contact information. LinkedIn is a business networking social media website. Professionals seeking a move or career change will try to tell a story on their profile, and highlight their achievements. It’s essentially an online resume for the job seeker, which can offer more than a word document.
Podcasts are versatile. A résumé, which has a professional looking and sounding podcast, will trump the other CVs. Hiring managers may only look at a résumé for 30 seconds. They may give equal time to a LinkedIn profile. If they listen to the start of your podcast, and if you sound pleasant, they will give you more of their time. You hook them in with your professionalism, demeanor, and personality.
You can simply embed your best podcast episode (I use a YouTube video which was converted to video from audio) on your LinkedIn profile, use your podcast hosting profile page, or create a simple WordPress website that features your podcast, resume, and your blog, if you have one.
The goal is to come across as an industry thought leader. Interview your peers, your partners, or anyone else that you admire in the industry. Create a podcast environment that is warm and friendly, and you will make strong connections with the people who give you their time.
You need podcast cover art. Take a professional image, and have a graphic artist give it a media shine. If a job seeker comes across looking like a celebrity podcaster, he or she makes a great impression. Humans cannot help judging others instantly. I’ve seen it so many times when it comes to hiring others. I have spent countless hours getting to know my candidates, and having been in a staffing professional in the industry, I became a very good judge of character and what made the best employees. But for one reason or another, if a candidate fumbled somehow at the very beginning stages of the interview process, it would be seen as a red flag, thus making it harder to get the job offer. Job seekers do not want to be holding any red flags!
Forget about faking a podcast for a job: it will ruin your reputation, and make future jobs very difficult to obtain. If you love your work, go for it! Having a regular podcast on your career and industry will show your uniqueness. You learn from others, you teach yourself, and you share your knowledge with your listeners from the industry. Perhaps it puts you into a mentorship role for those who listen, and want to be just like you.
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