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Rob Auld, VP of Worldwide Sales, SOTI

Failure and Learning in Your Sales Career

It’s only really a failure if you don’t take the tuition value out of that failure, and that’s what I say to sales people. That’s what I say to anyone who asks for career advice. If you’re not trying hard enough you’re probably not failing. If you are trying really hard, you’re probably not going to be successful all of the time, but if you take the tuition value out these failures, that’s what creates great employees and great people.


Rob Auld joined SOTI in March 2016. In his role as Vice President of Global Sales, Rob oversees SOTI’s commercial strategy. Prior to joining SOTI, Rob held different roles within TELUS, Purolator and Avaya, and brings 15 years of telecommunications and IT experience in mobile technology. As an expert in enterprise mobility, Rob brings a unique skillset that merges customer needs together with leading innovation, to enhance existing operations with best-in-class mobile solutions. Rob holds a Bachelor of Commerce degree from Ryerson University and is based in Mississauga, Ontario.